If I were Grade I, in turn, would say to Accountant turned Adman Sorrell,”Well mate the problems with commercial television are firmly in your court, you have, slavishly, stuck to the 30-second format without any new thinking emerging about the commercial break and the fact that viewers are turning away from the, what I understand is called, “The interruption model of advertising”.”Also there is absolutely no accountability so now your Clients appear to be turning away from Terrestrial TV and are now being advised by the Advertising Industry to go onto the Internet. A totally unproven medium, and, from everything I have learned, a medium that is very hostile to the whole concept of one-way advertising”!

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