EBay is one of the most powerful marketing tools around, but all too many small business owners are missing out on the opportunities it affords. Whether your business is online or brick-and-mortar, eBay is a tremendous promotional resource that you really cant afford to overlook. Its critical to your business success that you incorporate the traffic-heavy auction site as an ongoing part of your business strategy. Why Does eBay Matter?Explains Jim Cockrum, president of…

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