Wonder why some people get better marketing results than others? It’s because they tweak.One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcane art of tweaking. Tweaking your marketing is literally the key to getting more response to any marketing activity you attempt.Tweak means to adjust or fine-tune.And this is exactly what people fail to do when it comes to their marketing. In fact, most do the opposite…

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