How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.Did you know that the media finds a large percentage of their story ideas on the Internet ? Writing a good press release will answer the 4 Ws …

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