While visiting the House of the Seven Gables in Salem, Massachusetts two weeks ago, made famous in the 1851 book by Nathaniel Hawthorne, I mentally tried out other numbers to see if they would sound as spooky and portentous.To my ear, House of the Five Gables sounds all too ordinary, while House of the Eight Gables lacks anything that would send a chill up someone’s spine. Both the sound of “seven” and its properties as both odd and prime give it a reverberating ring. I w…

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Telemarketing still possesses the punch it did before the FCCs do-not call registry, according to different Texas marketing agencies. As a matter of fact, those same Texas marketing consulting firms will gladly tell you that telemarketing can produce double digit conversion rates as opposed to the single digit rates provided by direct response and other forms of marketing you may employ. However, to see those kinds of incredible success rates, you must know how to us…

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Any Austin sales consultant will tell you that you only get one shot to sell to an executive level decision maker. Furthermore, any Austin business coach you talk to will also tell you that lack of knowledge, preparation, or trying to sell something the executive cannot use or benefit from will ruin that precious one shot. Listen. Dont waste your time or busy executives by taking blind stabs. It will make you look bad and me even worse since you read this arti…

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For the seventh straight year, I am rating web sites for the Webby Awards, the online equivalent to Oscars and Emmys. As in previous years, I’m encountering all too many sites where it’s tough to arrive at the site “cold” and know what the company does. Many of these sites are making the costly mistake of omitting a tag line from the top banner. We see the name of the site dressed up in pretty graphics, but that may not sufficiently explain the line of business the com…

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TED: So, what do you sell?LULU: Oh! We have unique, patent pending, proprietary and unique nutraceuticals, the best out there, backed up by medical experts and scientists. And..What do you want to do now? Go towards this person or away from them?The CEO of one of the largest advertising agencies in the world said that to create messages that win over consumers,”You always have to put yourself in the shoes of the consumer. It’s not what we think, it’s what the …

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To successfully market your business, you need to understand what is happening in the real world.

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Participants in my product development seminar recently asked me for a brainstorming session to help them come up with creative names for information product packages - multiformat products and services that might include a manual, CDs, coaching or consulting and other items. Here are the questions I posed for this group, along with some examples illustrating product names that were developed from each idea.1. What is the result your customers want? * Lose Weight Be…

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Have you spent a lot of time building your squeeze page? What did you take the most time with? The colors and construction? The images that you put on the page? The sales copy? Guess what? None of that stuff matters as much as one other element. What’s that? Your headline!You can have the greatest looking page in the world. You can have the sexiest images in the world or the best sales copy, and none of that matters. When someone comes to your page, and sees a headlin…

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If you are serious about earning a living online, it is almost a carnal sin if you dont start a newsletter. Unfortunately, many people have no clue how to run a profitable AND informative newsletter.The main reason people are online is because they want and need information and that is exactly what newsletters provide. Newsletters are mostly delivered via email, some however are delivered as HTML pages. Newsletters which are delivered as HTML pages still utilize email, a…

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In online marketing business like affiliate marketing, no traffic means no sales.

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